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    Hi, I’m Dara,

    I use research, data and collaboration to turn complex UX challenges into measurable results.

    Visual Portfolio, Posts & Image Gallery for WordPress
    Promotional card specs showing on a laptop
    Conversion & Performance

    Flexible Promotional Card Component
    Mac screen showing the wireframe of the Smartwatch journey in the basket
    Conversion & Performance

    Smartwatch Purchase Journey
    Three mega navigation with the links crossed out that I proposed removing.
    Conversion & Performance

    Mega Navigation Simplification
    Three homepage with PAYG link
    Conversion & Performance

    PAYG Journey Improvements
    A screen grab of the Shortcuts component on the DDS

    Building Scalable Design System Components
    Conversion & Performance

    Samsung S24 Homepage Takeover

    Dara (Williams) Hodgkinson, Senior UX Designer.

    © 2026 Dara Williams Ltd.
    All rights reserved.

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